User Experience (UX) is a hot topic for any business wanting to improve the way they attract and retain customers. UX is central to designing meaningful experiences that matter to customers. When done right, you will understand your customers better, improve the customer experience and see opportunities for new products and services.
This boot-camp is fast-paced, hands-on and interactive. It has been designed to focus on “learning by doing” rather than “learning by listening”.
You Will Learn How To
- Appreciate the importance of applying UX
- Apply usability principles and assess usability
- Understand who you're designing for
- Create Personas
- Create Customer Journey Maps
- Conduct formal usability tests, heuristic evaluations, and expert reviews
Who Should Attend
- Product Managers
- UX Designers
- Interaction Designers
- Visual Designers
- Startup founders
What is UX
- The User Experience Process
- What is User Experience Design (User, Experience, and Design)
The Discover Stage
- User Research
- The Research Mindset
- Data-Driven Design
The Design Stage
- Problem Elicitation
- Rapid Ideation
The Prototyping Stage
- Prototyping - What is Prototyping and why do we do it?
- Nielsen's 10 Usability Principles
"The instructor was able to chop quite a lengthy course into bite-sized pieces, was able to provide real-life examples (I particularly like when the Globe site was being scrutinized), and how certain examples come from the instructor's previous works."
Associate Product Manager, Globe Telecom
"The course widens my understanding on UX and learned that as a designer / developer, I need to think / involved user's persective in developing program and functions."
Software Engineer, American Express
"The instructor taught well. I had no problem understanding and the activities were fun."
Marketing Assistant, United Coconut Planters Bank (UCPB)
"The instrucror uses real-life experience which is a very good way to teach."
Systems Engineer, Trend Micro Inc.
"Very good and explained fully the course and easily to comprehend. All the topics are very interesting and relevant to our work."
CP II, Department of Education
"The instructor shared his own experience in the slides and discussions. Very observational and we have fun and learned a lot from this training. I love the activities as we are applying what we have learned from the current topic. This will help us retain the information and be able to share what we learned. "
Sr KB Admin, Five9
"Despite having the class remotely due to the ECQ, Phil's discussion was really good and provided relatable examples to help us understand the topics. Content of the course slides were really excellent and can be understood by someone without a UI/UX background"
Product Manager, Globe - Product Management (B2B)
"The Instructor is knowledgeable and well versed in UX. He was able to explain things in simple terms. Fun and interesting to do a hands-on approach to building an app."
Brand Manager, Globe Telecom